ITAP LECTURE 8 2012

The 8th ITAP lecture was all about the Design Process that we have to go through when producing something as visual communicator's. 

The fist point I am going to talk about is "a brief history of production' the lecturer told us it is important to know where our heritage comes from, the history behind the technology we use as visual communicators and consumers of products.

The Diamond Sutra was the earliest, and dated recorded book, produced in AD400 it was created using wood blocks and ink on paper, the wood blocks will have been hand carved then pressed onto the paper, the diamond sutra was created in the form of a scroll. 

Below is a picture of a print within the diamond sutra, the detail was amazing and done by hand using the wood blocks:

The first book of Psalms was to be the first book ever published in North America in 1640 it was made up of a hundred and forty-eight small quarto leaves

In 1785 Benjamin Franklin opened up a working print shop, he produced things such as newspapers, and created illustrations and cartoons so that people that could not read yet could still understand the stories through pictures.

In the mid 15th century Johann Gutenberg of Germany invented a mechanical printing press  The Gutenberg Bible was the first major book to be produced on such a thing. before this invention every other book in Europe had to be copied by hand.

The book was written in latin and contained beautiful illustrations within it, which were printed in colour. 

All this history shows us that production processes have changed dramatically throughout time.

I've chosen "Experts" as the second key point this week; the point was about the experts in certain fields of visual communication, such as graphic designers, illustrators etc, individuals that approach a task with an expert approach, and unique style as well as having the confidence to do so.. 

I have chosen to look at Tim Walker in regards to the task, I feel he's an expert in his field when it comes to installation and fantasy within photography. Below are some examples of Tim Walkers work:

I find him an expert because his images tell a story in such a powerful way and have a unique twist and edge on them. It really shows that such time and dedication is taken into making his images look and feel exactly how he wants them to.