This weeks lecture was given by of the Graphic Design teachers. i found it very inspiring and it is definitely going to be useful when making decisions about text layout and communication throughout out our magazine project.
The first point i have decided to summarise "legibility within visual communication"
When making an advertisement or editorial text many things must be taken into consideration. the text cannot be inconsistent and must be in a position that seems pleasing to the eye and doesn't confuse the reader. Red and Green mustn't be used together as some people suffer from colourblindness and therefor this can be distressing for the viewer.
we must make sure that the text in the magazine has strong contrast and distinctive patterns although text can still be legible if creative typography is use. Below is an example of David Carson's work, he is well known for pushing the boundaries of legibility:
It is very important to avoid putting text over images because this completely confuses what each aspect is trying to communicate and looks really messy.
With adverts we must think about elements such as the lighting the advertisement is being used in, the distance the viewer will be, to determine the size of the text and to decide what font would be appropriate, for example "the worlds biggest burger" would not have fancy curly writing on it's advertisement.
Newspapers are an example of very legible text, the way they lay things out on the page is very important, they bring out part of the message in a big font in order to catch the readers attention, sometimes in a form of a pun or a short punchy collection of words summing up the story.
The second point i have decided to touch on is "Tone of Voice".
It was about making the right choices when making the magazine, the way it is presented is very important and this has to be taken into consideration when thinking about the audience it's being shown too and the topic, the type has to be doing what the word is saying, text next to a photo must be given the same treatment. below i have given an example of the tone of voice NOT being thought about:
Worlds Biggest Burger £5
SHOUT
WHISPER
i felt these examples were really good and showed exactly the importance of choosing the right fonts and headings when it comes to designing a magazine or writing editorial text. This lecture has definitely opened my eyes and is going to be really helpful when making choices with my group for our magazine.
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